In a crowded digital marketplace, your brand identity is what makes you recognizable, memorable, and trustworthy. It's the visual language that communicates who you are before a single word is read. At Fillicore Technologies in Salem, we don't just design logos — we build complete brand identity systems that translate seamlessly across digital platforms, from websites and mobile apps to social media and marketing materials.
For growing businesses in Salem and across Tamil Nadu, a professional brand identity is the foundation of credibility. Whether you're a startup establishing your first visual identity or an established company modernizing your brand for the digital age, our design team creates identities that resonate with your audience and scale with your business.
01 — Core Elements
Every strong brand is built on these foundational visual elements.
We design versatile logos that work at every size — from a 16px favicon to a billboard. Primary logo, secondary mark, icon variant, and monochrome versions. Each logo is tested across light and dark backgrounds, print and digital contexts.
Strategic color selection based on color psychology and your industry. Primary, secondary, and accent colors with exact hex, RGB, HSL, and CMYK values. Accessible color combinations that meet WCAG contrast requirements for digital use.
Carefully curated font pairings for headings, body text, and UI elements. Type scale with defined sizes, weights, and line heights. Web-optimized font loading strategies that balance visual quality with performance.
02 — Design Systems
We bridge the gap between brand identity and development with scalable design systems.
We build comprehensive Figma component libraries with buttons, forms, cards, navigation patterns, modals, and every UI element your product needs. Each component uses auto-layout, supports multiple variants (size, state, theme), and includes detailed usage documentation.
Colors, spacing, typography, shadows, and border radii defined as design tokens — exported as CSS custom properties, JSON, or Tailwind config. This ensures pixel-perfect consistency between Figma designs and the final coded product for Salem development teams.
A comprehensive brand book covering logo usage rules, minimum sizes, clear space, color specifications, typography hierarchy, photography style, iconography guidelines, tone of voice, and do's and don'ts. Your team's definitive reference for brand consistency.
03 — Deliverables
Everything you need for consistent brand expression across all platforms.
SVG, PNG, and PDF formats in all variants. Primary, secondary, icon, monochrome, and reversed versions. Favicon and app icon designs for all platforms.
Complete component library with auto-layout, variants, design tokens, spacing system, and documentation. Ready for developer handoff with inspect-ready specifications.
Comprehensive brand book with usage rules, color specs, typography hierarchy, photography direction, and practical examples for consistent brand application.
04 — Our Process
From discovery to delivery — a collaborative, iterative approach.
Brand audit, competitor analysis, audience research, and vision workshop.
Multiple creative directions with mood boards, color explorations, and logo concepts.
Iterate on the chosen direction with typography, color, and layout refinement.
Component library, design tokens, and comprehensive brand guidelines.
Final asset delivery, team training, and ongoing brand support.
05 — FAQ
Our brand identity packages include logo design (primary, secondary, and icon variants), color palette with hex/RGB/CMYK values, typography system with font pairings, brand guidelines document, social media templates, business card and letterhead designs, and favicon/app icon designs. Enterprise packages also include a full Figma design system with component libraries.
Yes. We build comprehensive Figma design systems with reusable components, auto-layout, variants, design tokens exported as JSON/CSS custom properties, spacing scales, and detailed documentation. These design systems serve as a single source of truth for both designers and developers, ensuring pixel-perfect implementation.
A complete brand identity project typically takes 4–8 weeks. This includes discovery and research (1 week), concept development (1–2 weeks), refinement and iteration (1–2 weeks), and final deliverables including brand guidelines (1–2 weeks). Design system creation adds an additional 2–4 weeks depending on complexity.
Phone
+91 00000 00000Location
Salem, Tamil Nadu · Working Globally