Your website is often the first impression a potential customer has of your business. If it looks dated, loads slowly, or doesn't work well on mobile, you're losing customers before they even engage with your content. At Fillicore Technologies in Salem, we specialize in website redesigns that transform underperforming sites into modern, fast, conversion-optimized digital experiences — while carefully preserving the SEO equity you've built over the years.
For businesses across Salem and Tamil Nadu, a website redesign isn't just a cosmetic upgrade — it's a strategic investment. Our clients typically see a 40–60% improvement in page load speed, a 25–35% increase in mobile engagement, and measurable improvements in lead generation within the first quarter after launch.
01 — When to Redesign
Not sure if it's time? Here are the clear indicators that a redesign will deliver ROI.
If your site was built more than 3 years ago, it likely uses outdated design patterns and technology. Non-responsive layouts, Flash elements, jQuery-heavy interactions, and dated visual styles signal to visitors that your business isn't keeping up.
High bounce rates (above 60%), low average session duration, poor Core Web Vitals scores, and declining organic traffic are all symptoms of a website that's failing to engage visitors and satisfy search engine requirements.
If visitors aren't converting — filling out forms, making purchases, or contacting you — your website's user experience is likely the bottleneck. A strategic redesign focused on conversion optimization can double your lead generation.
02 — Our Approach
The biggest fear with redesigns is losing SEO rankings. Our migration strategy eliminates that risk.
We crawl your entire existing site, map every URL, and create 301 redirect rules for any URL changes. Internal links are updated, canonical tags are preserved, and XML sitemaps are regenerated. Google Search Console is monitored daily during the transition period.
We don't just reskin your old site — we rebuild it with modern, lightweight code. Clean semantic HTML, optimized CSS, minimal JavaScript, compressed images in WebP format, and CDN delivery. The result is a site that loads 2–3x faster than your current one.
Every redesign includes conversion rate optimization (CRO). We analyze user behavior with heatmaps and session recordings, optimize call-to-action placement, simplify forms, and implement A/B testing to continuously improve conversion rates for Salem businesses.
03 — What's Included
A complete redesign package that covers every aspect of your digital presence.
Detailed analysis of your current site's speed, SEO health, accessibility, and user experience with prioritized recommendations and benchmarks.
Fresh, contemporary design with responsive layouts, modern typography, optimized imagery, and clean code that meets current web standards.
Complete 301 redirect mapping, meta tag migration, structured data implementation, XML sitemap updates, and 90-day post-launch SEO monitoring.
04 — Our Process
A methodical approach that protects your SEO while transforming your site.
Performance audit, SEO analysis, content inventory, and redesign strategy.
Modern UI design, interactive prototypes, and stakeholder approval.
Clean code rebuild with performance optimization and responsive design.
Safe content transfer, URL redirects, and SEO metadata preservation.
Staged launch, A/B testing, and 90-day post-launch SEO monitoring.
05 — FAQ
Not with our approach. We create comprehensive 301 redirect maps for every URL change, preserve all meta tags and structured data, maintain your XML sitemap, and monitor Google Search Console throughout the migration. Most clients see improved rankings within 4–6 weeks post-launch due to better performance and user experience.
A typical redesign takes 8–14 weeks depending on the size and complexity of your site. This includes audit and strategy (2 weeks), design (3–4 weeks), development (3–5 weeks), content migration and testing (2–3 weeks). We provide a detailed timeline after the initial audit.
Absolutely. We can migrate all your existing content — text, images, blog posts, and metadata — into the new design. We also recommend a content audit to identify outdated pages, consolidation opportunities, and gaps that could improve your SEO and user engagement.
Phone
+91 00000 00000Location
Salem, Tamil Nadu · Working Globally