A beautiful app that's hard to use is a failed app. Mobile UI/UX design is fundamentally different from web design — smaller screens, touch interactions, variable connectivity, and distracted users demand a completely different design approach. At Fillicore Technologies in Salem, our design team specializes exclusively in mobile experiences, understanding the nuances that make the difference between an app that gets uninstalled after one use and one that becomes indispensable.
We design for the way people actually use their phones in Tamil Nadu and beyond — one-handed while commuting, in bright sunlight, with intermittent connectivity. Every design decision we make is grounded in real user behavior, not assumptions.
01 — Principles
Every design decision is optimized for the constraints and opportunities of mobile devices.
We map every interactive element to the natural thumb reach zones. Primary actions sit in the easy-reach arc, secondary actions in the stretch zone, and destructive actions require deliberate effort — reducing accidental taps by 60%.
Swipe to go back, pull to refresh, long-press for context menus, pinch to zoom. We design intuitive gesture patterns that feel natural and reduce the need for on-screen buttons, maximizing content space.
Subtle animations on button presses, skeleton loading screens, haptic feedback cues, and celebratory moments when users complete tasks. These micro-interactions make your app feel alive and responsive.
02 — Approach
Beautiful design without user research is just decoration. We ground every decision in real data and user behavior.
We design for everyone — including users with visual impairments, motor disabilities, and cognitive differences. Proper contrast ratios, touch target sizes (minimum 44px), screen reader compatibility, and dynamic type support ensure your app is usable by all users across Salem and Tamil Nadu.
We build comprehensive design systems in Figma with reusable components, design tokens, spacing scales, and typography hierarchies. This ensures consistency across every screen and speeds up both design iterations and developer handoff.
We don't guess — we test. Moderated usability sessions with real users from your target demographic, heatmap analysis of tap patterns, task completion rate tracking, and iterative refinement based on quantitative and qualitative feedback.
03 — Deliverables
Comprehensive design deliverables ready for development handoff.
Low-fidelity wireframes mapping every screen and user journey. Complete flow diagrams showing navigation paths, decision points, and edge cases.
Fully clickable Figma prototypes with realistic transitions, gesture interactions, and conditional logic that simulate the actual app experience.
Organized Figma files with auto-layout, design tokens exported as JSON, asset exports in all required resolutions, and detailed interaction specifications.
04 — Our Process
Research-driven design from discovery to developer handoff.
Interviews, surveys, competitor analysis, and persona development.
Low-fidelity layouts mapping every screen, flow, and interaction.
High-fidelity mockups with brand colors, typography, and micro-interactions.
Interactive Figma prototypes with realistic transitions and gestures.
Usability testing, iteration, and organized developer handoff package.
05 — FAQ
Yes. We create fully interactive, clickable prototypes in Figma that simulate the real app experience. Stakeholders and test users can tap through screens, trigger animations, and experience the complete user flow before any code is written.
A typical mobile app design project takes 4–8 weeks depending on complexity. This includes user research (1–2 weeks), wireframing (1–2 weeks), high-fidelity design (2–3 weeks), and user testing iterations. Simple apps with fewer screens can be completed in 3–4 weeks.
Absolutely. We conduct moderated usability testing with real users from your target audience. This includes task-based testing, think-aloud protocols, and A/B testing of design variants. We test with users in Salem and across Tamil Nadu to ensure cultural and regional relevance.
Phone
+91 00000 00000Location
Salem, Tamil Nadu · Working Globally